Digital Marketer & Growth Hacker
What I do
I help companies develop and execute their digital marketing strategies to meet a wide range of business needs unique to their industries. This includes increasing web traffic and sales through
Paid Search Ads, Display Networks (Google,Facebook)
Search Engine Optimization (SEO),
Analytics (Google Analytics, Heatmap Analytics),
Social Media (Community Management, Content Marketing)
Email Marketing (Lifecycle Marketing, Marketing Automation)
In my immediate previous role, I headed global Marketing & Partnerships for Kaligo.com (the consumer-facing brand of loyalty solutions company Ascenda), where I helped grow e-commerce bookings and revenue with a spectrum of digital marketing across Facebook, Email, Content, Paid Media, Analytics and partner marketing with our 50 over partners across airline and bank loyalty programmes that include Singapore Airlines, Asia Miles, British Airways, JAL, etc.
I've also had the privilege of working as senior consultant and account manager at Happy Marketer, where I led cross-functional teams to develop winning digital marketing strategies to increase customer acquisition for clients in various industries: airlines, hotels, education. For a sample of one of my thought leadership decks to educate people on one aspect of digital marketing, SEO, please check this out
Another highlight of my past work experience would be at Wix.com, where I spearheaded market research, create go-to-market strategy and also contributed as content writer for the Wix Blog (an integral part of their inbound marketing strategy). Amongst others, I've also worked at marketing agency PHD Worldwide (Singapore), and helped conduct in-depth market research while working at the Beijing branch of Grail Research. Moreover, I've been able to hone my design skills at the Walt Disney Company (South-east Asia).