Digital Marketer & Growth Hacker
What I do
I help companies develop and execute their digital marketing strategies to meet a wide range of business needs unique to their industries. This includes increasing web traffic and sales through
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Paid Search Ads, Display Networks (Google,Facebook)
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Search Engine Optimization (SEO),
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Content Marketing,
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Analytics (Google Analytics, Heatmap Analytics),
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Social Media (Community Management, Content Marketing)
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Email Marketing (Lifecycle Marketing, Marketing Automation)
Past Experiences
In my immediate previous role, I headed global Marketing & Partnerships for Kaligo.com (the consumer-facing brand of loyalty solutions company Ascenda), where I helped grow e-commerce bookings and revenue with a spectrum of digital marketing across Facebook, Email, Content, Paid Media, Analytics and partner marketing with our 50 over partners across airline and bank loyalty programmes that include Singapore Airlines, Asia Miles, British Airways, JAL, etc.
I've also had the privilege of working as senior consultant and account manager at Happy Marketer, where I led cross-functional teams to develop winning digital marketing strategies to increase customer acquisition for clients in various industries: airlines, hotels, education. For a sample of one of my thought leadership decks to educate people on one aspect of digital marketing, SEO, please check this out
Another highlight of my past work experience would be at Wix.com, where I spearheaded market research, create go-to-market strategy and also contributed as content writer for the Wix Blog (an integral part of their inbound marketing strategy). Amongst others, I've also worked at marketing agency PHD Worldwide (Singapore), and helped conduct in-depth market research while working at the Beijing branch of Grail Research. Moreover, I've been able to hone my design skills at the Walt Disney Company (South-east Asia).
Colin has a resounding ability to call upon his extensive digital knowledge in a broad range of commercial situations. His approach and dedication are highly commendable, as are his analytical capabilities and passion to apply strategic thought to the Royal Brunei Airlines (RB) account, resulting in strong online growth across international markets.”
Josephine Ang
Royal Brunei Airlines, E-Commerce and Digital Marketing (2015)
Testimonials from Clients
"Paloe (formerly known as Excide) had the privilege of working with Colin in the first half of 2020, where he was the consultant behind our brand overhaul to establish ourselves as the leader of virtual financial officer (VFO) services in Singapore. His deep understanding of branding, consumer behaviour and comprehensive knowledge in 360 marketing were greatly invaluable to us.
We especially appreciated his meticulous branding workshop where our leadership team benefited from his guided facilitation and the subsequent multiple brand name, design and strategy sprints in developing a full-fledged branding and competitive strategy. His creativity was especially evident in helping us coin a meaningful, catchy brand name that epitomized our brand values.
Beyond that, he played a pivotal role in the SEO and content copywriting strategy of our new website, to ensure that visitors can easily find us and at one glance, understand our unique value proposition. I was impressed with the extra mile Colin went in being the responsible chief architect of the project and working closely with me, our tech team and designer to ensure our new website was well-executed."
Chin Hansheng
Partner, Digital Solutions
www.paloe.com.sg
In recent times, I've been running a small boutique marketing agency, Markemy, to help companies grow their business,
acquire new leads through digital & 360 marketing strategies and branding. Hear some of their testimonials:
Need help to devise and execute digital strategy for yourself or your company? Leave me a message or connect on LinkedIn